Monday, 6 January 2014
1. Keep it Visual
Instagram is about capturing a moment visually and sharing it – this is the same message with any photography – you’re showing your audience, not telling them. Visually interesting shots create intrigue, show case your products and users, and transcend language barriers. Make a connection with followers, share an experience, inspire. Great for global marketing.
2. Share your story
Business is global and you’ll be attracting people from all over the world – show them yours. Take shots of your local area, points of interest, see through the eyes of a tourist and see what’s of interest. If you go on trips; document them. Think of it as photojournalism for the story of your brand. Everything is mobile now so take your followers on your journey to share your brand experience.
3. Be Human
Your customers will probably be quite familiar with the public face of your brand, but there is always an interest in the human element of your brand – your staff, the other customers, events and parties you hold, experiences. People love to feel like a VIP or have a sneak preview. Posting ‘behind the scenes’ pictures is great for creating interest and can be too. Include other customers having a good time in your images – they’re advocates of the customer experience and will share them also. Give people an understanding of the brand and those who are a part of it.
4. Promote it
A great way to increase your user engagement is through competitions and viral marketing – everyone likes to win. Create a hashtag for your competition and get users to post votes using this and accumulate ‘likes’ and followers. You can offer promotion codes or discounts and send direct messages. Also remember that Instagram creates a shop window for your product, so you can make offers visual too.
5. Experiment with Video
You can use Instagram video or mix with photography to create stories, time lapses and demonstrations. It’s a great way to speed things up, show case your product in a short space of time, and just to add something a little different.