Monday, 12 May 2014
Top 5 Tips for branding on Twitter's new Profile
Twitter's much hyped new desktop look has arrived, and with it, the expected shift to more visuals and the opportunity for better branding exposure. For those not already using the new design, all profiles will be switched by May 28th. This new look profile means companies can take advantage of the prime real estate with increased corporate messaging and imagery, creating a more dynamic profile. Follow our top tips on how to make the most of your new profile.
1.The cover photo and profile picture
The new increase visual look includes a big header image, similar to Facebook, but so far without the rules on promotions. Not only can you update this with relevant brand messages, it also doesn't have to be one image with the opportunity to create a collage of images within the 1500x500 pixels dimensions. Make sure you are able to tell the story of your brand with this visual marketing space, and keep your cover image fresh. Also make sure your increased profile picture size is updated with a 400x400 pix image.
The increased prominence of multimedia tweets (and on the left side and right side of your profile page) means you can manipulate your tweets to stand out more in the feed. Use the opportunity for presenting photos, promotions and video messaging also, especially useful for blogs and articles. Beware that everyone else will be doing this so quality images and messaging only - if you flood your followers' news feed with branding messages it's likely to encourage them to unfollow you.
3. Pinning and prominence
With your column of tweets now comprising 50% of your page width, there is still the emphasis on your actually tweets. Still limited to 140 characters, the type is now double the font size, so can you get your message across visually while keeping it short. You can also now 'pin to the top', as with other social sites, meaning you can chose your most important branding message to stay at the top of your profile. When thinking about which one to use here - you can also chose a tweet that received a lot of engagement, even if it's an old one, or chose to swap it with another message as it starts to lose engagement. The sizing of favourited or retweeted tweets means that your page will 'shout' out the messages that have received the most engagement, so check through that existing ones are the ones you want to stand out.
4. Your 'Favourites' and 'Lists'
This function has been used to date in various ways - some people use it to bookmark or archive articles or tweets of interest to read later, others favourite to show appreciation or thank for retweets. Now the 'favourite' option is publicly displayed, so others can check through what you've favourited. You might want to check that these are all on-brand and nothing is there that shouldn't be. 'Lists' are also more prominent, so check the lists you have, and the lists your featured on.
5. Who you follow
Twitter now adds who you've followed recently through your profile page feed, so check who you've added recently as it's now part of your public profile. As with all online profiles, make sure you regularly check through what is publicly visible and that your brand messaging is clear.
Will more changes take place? With Twitter rapidly losing share value and posting huge losses this April, watch this space.
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