Tuesday, 4 February 2014
Research shows that 51% of people are likely to book somewhere their friends have enjoyed. And the place they talk about this? Social networks. Don’t underestimate how important your reputation online is – so follow our tips to keep your hostel profile healthy!
Make sure you use platforms that connect with your market and brand. A facebook page and Twitter feed are great multimedia platforms for interacting with your potential customers visually and creating shares. Facebook visitors spend an average of 20 minutes online each day, and Instagram users spend twice as much time as those on Twitter. Google offers great search and has a range of applications from Maps to Google +
Don’t become overwhelmed - you can synchronise most accounts and focus on your quality of content not just posting to keep up. Creating a schedule is helpful if you have events to promote and showcase.
Social networks are about being social, and everyone can see them. Interact with your users, connect with potential customers, respond to requests and posts, if someone asks for advice on your page, don’t ignore it!
Keep if fresh
Keep your page exciting and engaging. Use social networks for promotions, news and events. Post pictures and videos that are relevant to your hostel, ultimately you want people to share your posts. Don’t post every day, post when you have something to say.
Your post is 39% more likely to engage users if it’s visual, so make the most of showcasing your product with photos and videos. Adding your name to your photos will promote you when shared too.
Check out our blog for advice on Facebook shares, how to use Pinterest, Google+ and top tips for Instagram and Twitter.