Tuesday, 21 October 2014
With so many of Facebook's profiles being fake, how many are real 'likes'?
Well this infographic from Joyoftech.com might help explain!
Make sure you target the right audience with your posts and campaigns and beware of those fake accounts!
Having trouble attracting the right audience on Facebook? Try these 5 tips to help market your business
Facebook is moving towards just being an advertising tool, and as such they're developing functions and models that help marketeers. Here are some of the ways to maximise your Facebook marketing.
1. Make a New Product and Boost it Announcement
Despite all the fake accounts on Facebook - boosting posts is still relatively effective as you will stay in the Newsfeed for longer. Use this for announcements, not advertisements - by keeping it to news you don't turn people off.
2. Make use of Your Newsfeed
How often do you look at pages? Most people on Facebook interact via the newsfeed - this is where the shares and likes are won from. Avoid writing updates that require people to go to your page and leave the newsfeed, such as entering a competition. Try using ActionSprout to allow someone to sign, join, enter from the newsfeed itself.
3. Customise your Marketing to your Audience
You can target your marketing on Facebook and reach specific fans. One such tip is using the 'Custom Audience' option, especially if you post in multiple languages. You can also customise it to people who have visited your website, so know your users and set a different marketing message for them. Essentially you're getting to know your market better and targeting them based on what they are looking at.
4. Don't Run the Same Adverts
To make the most of your advertising efforts and maximise your budget - run a trial of adverts and use different keywords for each. Use only a small portion of your budget and find out which adverts have the best engagement. It may sound a hit and miss way to find your return on investment, but split testing gives the best results to find exactly what segments of the market your reaching and with which keywords.
5. Use Audience Insights
These measuring functions are there to help you and should be used! Take advantage of the insights and check when your users are most active - times of day, where and what they're looking at. This should make you better equipped to target your audience so use this as a tool and engage with them.
For more suggestions on how to market your business check out www.hosteldoctor.com