Making the most of working with video marketing

How to make the most of working with video marketing

Having always been the most popular method of interacting with customers online, video exploded in 2017 with the live stories enabled by social media platforms meaning we were all inundated with short clips of real experiences. Here's how to make the most of it for your marketing for 2018.

Live streaming on social media platforms is still rising in popularity after dominating 2017. When it began it was a great way to interact with audiences and showcase your brand; now it’s standard, so hostels have to get behind this. Standing out from the noise is the biggest challenge with social media – there are more than 50 million small businesses using social media platforms - especially if you are trying to build your brand and attract new customers with limited resources. Live streaming is a really quick and attention grabbing way to do this and try to avoid brand fatigue of constantly selling something. It is also part of the move towards personal and local experiences as its shows an immersive experience.   

Facebook has made changes for Ecommerce and product focused ad formats to allow for more visually intriguing adverts; namely video. This is one way to attract new customers, now that Business Pages will see less placement in newsfeeds. 

Three quarters of consumers report that watching a video heavily influences their purchase decision on social media. We always encourage businesses to make videos whenever they can because it’s the best way to showcase their brand. Hostels have personalities, and reading about a hostel or seeing photos doesn’t compare to seeing the hostel experience through video. It also works in any language! Video is also great for using on different platforms. The other advantage is now everyone has video capability on their cell phones, you don’t even need them to be professionally shot. People expect a handheld live video to be unprofessional. And you can also take advantage of guests making video to create user generated content. Going ‘live’ on social media channels with videos of live music or bar antics always attracts a lot of attention and shows your hostel to be experiential rather than just a place to sleep.


Making the most of working with video marketing, by Hostel Doctor

Famous Hostels Market Research

 Famous Hostel Guest Survey

Hostel Doctor has just conducted a survey of guests at 5 locations across Europe to find out about their bookings, expectations and the marketing cycle for hostels on behalf of Europe's Famous Hostels. The results are in, and they're quite a surprise.

Did you know, most bookings made by the under 25 year group were made by apps only? Do you know what percentage of bookings are made within 24 hours of arrival? Do you know where guests are mostly reviewing your business? Some of the results were a surprise to us.

We love keeping up with the latest trends and actions of the youth travel market, so for us, this project of genuine market research was a great to take part in. Speaking to the guests directly and gaining insights into what they genuinely wanted from their hostel, and hostel booking experience, has been invaluable at preparing us and our clients to keep ahead of the competition.

If you want to find out more about what Hostel Doctor can do you for your business, then get in touch with us at hello@hosteldoctor.com or check out our services on our website here www.hosteldoctor.com

Hostel Doctor Features on Hotel Impossible Makeover Show

Hostel Doctor was fortunate to be invited to take part in US Travel Channel's hit show 'Hotel Impossible' for their Season 7 Premiere 'Hostel Takeover'. On the show, client The Gardner Hotel & Hostel is given a makeover to restore it to a great place to stay - and Hostel Doctor was in charge of modernising their branding and online presence.

Our client The Gardner Hotel and Hostel in El Paso, Texas, was given the makeover treatment by Anthony Melchiorri and the design team to update the hostel rooms and communal area to make it modern, safe, clean and comfortable. They called in Hostel Doctor to update their online presence, produce their new website and branding, and to market the revamped hostel. We're pleased to say that the hostel has had a great turnaround.  

It was great to contribute to the show and we're really please that they chose to have a hostel featuring. Hopefully it can bring more attention to hostels as a great budget option for those traveling in the US and showcase what they're all about. 

To see full episode visit http://www.travelchannel.com/shows/hotel-impossible/video/hostel-takeover

Find out what happened behind the filming and what's next for The Gardner here

Travel Channel’s hit series, ‘Hotel Impossible,’ Filming at our client The Gardner Hotel

Here’s a look behind the scenes while we were filming! Don’t miss out on the Season 7 premiere

We’re honored and excited to feature on Season 7 premiere of Travel Channel’s hit series, ‘Hotel Impossible,’ airing Monday, April 18 at 9pm ET/PT.

El Paso Times covers client The Gardner Hotel on ‘Hotel Impossible’

The Gardner Hotel will be featured on tonight’s season premiere of “Hotel Impossible” on the Travel Channel.”

The family-owned Gardner Hotel, in Downtown, has seen its share of ups and downs since it first opened in 1922.Now, the Nebhan family, which owns and operates the historic hotel, is hoping that their mission to improve the hotel, which also serves as a hostel, isn’t impossible.

Last year, the Nebhans agreed to participate in the television reality show “Hotel Impossible,” which takes struggling hotels and gives them a makeover and advice from veteran hotel operator and hospitality expert Anthony Melchiorri.

Read the rest of the article here