Thursday, 11 June 2015

Why Staying in a Hostel is Best












Check out our article on Copenhagen Downtown Hostel's Blog - Why Staying in a Hostel is the Best way to Travel on a Budget
For those who think that hostels are something from a horror movie, here's why the new 'poshtels' are taking business away from hotels.
http://www.copenhagendowntown.com/blog/why-staying-in-hostels-is-the-best

Wednesday, 20 May 2015

Copenhagen Downtown Photography



Copenhagen Downtown Hostel threw a huge opening party for their new bar and live music venue, Copenhagen Down Under, and Hostel Doctor was there to take their official photos.
We had free champagne for our guests and VIPs, a free buffet of traditional Danish delicious food and deserts, great drink offers in our happy hour, DJ’s until 5am, and best of all, hip Danish girl band the Gabriellas played live. What a night. 

Find out about the party on the Copenhagen Downtown blog here


Check out the photos on our facebook page here:

Wednesday, 6 May 2015

London for Free - what to see in the cool capital


Check out our latest blog article for clients Equity Point - London for Free

Top tips for backpackers visiting London who want to make the best of it without spending a penny!
From free museums and galleries to the best markets and parks. Visit the Equity Point blog to read the article here www.equity-point.com/blogs/


Wednesday, 22 April 2015

Copenhagen Downtown Becomes a Hostel Geek 5 Star Hostel



Hostel Doctor is pleased to announce that client Copenhagen Downtown has been chosen as a Hostel Geek 5 Star Hostel.

After a competitive application, Copenhagen Downtown is now officially recommended as the best place to stay, rated on criteria such as Designer, Great Staff, Sustainable & Eco-friendly, Unique Character and Sociable! Check out our profile on hostelgeeks.com

We are proud to say that Copenhagen Downtown has been selected as the only 5 Star Hostel of choice for Copenhagen, according to Hostel Geeks website.

Hostel Geeks choose hostels around the world that they rate as the best in that location for recommending - this is done on the following tough criteria:

1. Sustainable & Eco-Friendly
2. Excellent Design
3. Unique Character
4. Social Vibes
5. Best Staff

Find out more at hostelgeeks.com

Thursday, 2 April 2015

Copenhagen Downtown Launches New Bar and Creative Space




Launch of ‘Copenhagen Down Under’



Copenhagen Downtown is pleased to announce they are expanding their award-winning hostel. The number one hostel in Denmark and Europe’s Famous Hostel member is about to increase its current offering with a 300m2 new bar, Copenhagen Down Under.

Firmly on the backpacker map as the place to go, the new Copenhagen Down Under bar will provide a unique new space that will be a curious and authentic ‘must go’ experience for backpackers. This underground creative space will provide an atmosphere to stimulate and excite. The concept is to create a place for new experiences – exchanges, ideas, with the influence and creative input of travelers from more than 80 countries.

The new Copenhagen Down Under space is in addition to the existing lively bar and chill out area, taking the total space to 600msq; the largest in any hostel in Copenhagen. This means even more room for guests and locals to experience something unique to this hostel. It will have dedicated space for live music, pool tables, a lounge area and a 12m long bar, one of the longest in Copenhagen.

Excited about the 1st May 2015 opening night party, featuring free champagne, live music, djs and more, Bar & Events Manager Luca Marson said “This will be a unique space showcasing upcoming talent with live bands, DJs and performance artists. It will be something very different to other places in Copenhagen, and the opening party will be a night to remember
.”

The concept of the new exciting space has been created by Danish design gurus ArtRebels together with architects SpaceLab. Both companies have provided concepts for the look and design of the hostel space so expect more cool Scandinavian design but with an underground influence.

To find out more about the hostel or awards see
www.copenhagendowntown.com

Monday, 23 February 2015

Client Copenhagen Downtown wins the Hoscars









Client Copenhagen Downtown wins the Hoscar for best Hostel in Denmark

Forget the Oscards, our client in Copenhagen won the most prestigious hostel awards, the HOSCARS, a couple of weeks ago in Dublin for Best Hostel in Denmark! Find out more about their win in our blog post here on the Copenhagen Downtown Blog.


Read about it  here:

With hostels gathered from around the world on the red carpet in Dublin, the annual 'Hoscars' awards ceremony took place in January. With the usual scenes of over-emotional winner acceptance speeches, great dresses and dancing the night away, the best hostels from around the globe were chosen and celebrated from over a million customer reviews.....

Monday, 2 February 2015

Generator Hostels open their Paris debut

Generator Hostel now open in Paris.  The latest mega hostel to open in Paris is Generator, following the lead of St Christopher's Inn's success, in Gard du Nord.
What they say: "In the emerging district of the 10th Arrondissement, a one-time derelict office block is being transformed into a chic array of private terrace wielding private rooms and stylish rooms to share."
Find out more about the newest hostel in town here: http://generatorhostels.com/en/destinations/paris/#read-more

Facebook 'Likes' no longer offer organic reach

As Facebook 'likes' no longer offer businesses any organic reach, what do you need to do to market your business? The first answer is have a budget in place for strategic Facebook advertising...
This interesting article from Marketing Interactive looks at the options for marketeers and businesses and includes 5 key points.

"Ever since Facebook went public, it has made its stance clear about the saturation of the organic reach of branded content through Facebook pages." http://www.marketing-interactive.com/fbs-organic-reach-whats-strategy-now/ #facebook #smm #socialmedia #marketing

Thursday, 22 January 2015

10 Tips for Stress Free Travel


Firstly, do you want a break from the normal routine of life? If so, then don’t approach it the same way as you do at home. Planning, organising, technology, friendships and rushing around can all be exhausting. If you want to take a break from the norm, then simplify things.


1. Chose your Companions Wisely
Hitting the open road, whether to relax or seek thrills, is a big adventure and naturally you want to share this with friends. However who you travel with is a key part of the experience and good friends aren’t necessarily good travel companion. You need to be able to tolerate them for intense periods of time (and likewise) and have the same aspirations as to how and where you’ll travel, or you’ll find yourself sneaking out in the middle of the night and boarding the next bus out of there.

2. Go it Alone
A favourite of mine for long trips that are going to be life-changing is to travel solo. It offers you a chance to explore ‘you’ for a while, so maybe go it alone and find out how good it is to be just you. You’ll always meet people along the way (whether you like it or not) and if transient or friends for life, these people will make up a part of your travelling experience just as friends from home would.

3. Pack Less
Do you really need every travel gadget out there? Simplify your luggage with a few key items of clothing and essentials. It will hurt less if it all gets lost too. I love the feel of books and swapping along the way, but a Kindle is a great way to pack all your reading needs. Likewise if you want to take a mobile phone with you, a smartphone that can be used for photo snaps, emailing home, booking ahead and using travel apps is ideal. Keep it simple – less to worry about means more time enjoying where you are!

4. Go with the Flow
I love planning trips, I love reading about the places, culture, history, and trawling through maps of where I want to go. Then I just go. Not with any plans, but just with an idea of sites and what highlights I don’t want to miss. I still always pack a guide book because I like to thumb through it, but the rest is a surprise. If you have a tight schedule or are meeting up with people, then check transport isn’t a weekly affair, but don’t get bogged down in booking every night in advance.

5. But Don’t Get Caught Out
If you’re travelling in peak season or want to be in certain places on certain dates, then book ahead to guarantee. Now the whole world is obsessed with online bookings, those people have forced a situation where no rooms are held for ‘walk ins’ – or people just arriving without warning – the old fashioned way. If you want to stay somewhere decent and it’s peak season or during a festival, you’ll only guarantee your desired accommodation by booking in advance. If you like an adventure, wing it!

6. Enjoy the Moment
Don’t be the person who doesn’t see anything because your camera is fixed to your face, or you spent all your time on your hostel wifi telling everyone on facebook what you were ‘experiencing’. Cut loose the technology and open your eyes and ears to what’s actually around you. Other people are more likely to want to talk to you too!

7. Speak the language
Or at least play the guitar. Locals appreciate you making an attempt at their language, and it’s only polite to learn the minimum. It’s also useful to be able to communicate. If you’re not good at languages, learn the guitar. Bought us a meal in India once, and you’ll definitely pick up some hippy girls along the way as a bonus.

8. Trust your instincts
If it doesn’t feel right, it probably isn’t. Dodgy men, alleys, drug dealers, cops and food are all best avoided. You’ll thank yourself, the worse that can happen by playing it safe is you mildy offend someone, walk the long way or go without lunch. The other way and you’re in a world of pain.

9. Get Insurance
The downside of traveling (and life in general) is that shit happens. You can easily be drugged, robbed, fall out a tree-house, or leave all your stuff on the roof of a bus. Having done all of these, I’m an advocat of buying ‘peace of mind'; because when you need it, you really really need it.

10. Enjoy it! Don’t force it.
If you arrive at your destination and find yourself feeling disappointed, overwhelmed or even unsafe, then move on. You can always come back another time. Pushing boundaries should be more about trying water-skiing than fear and loathing. And not everywhere is exciting and welcoming either – it’s not just you.

Will Amazon Become the Next Big OTA?


Max Starkov, President & CEO at HEBS Digital takes a look at Amazon entering the travel retail market with their new industry-focused travel offices. Will Amazon become the next Booking.com? Or the next Expedia? Can Amazon become a major OTA player or are they just testing the water?

Read his illuminating article here on Hospitalitynet.org


Tuesday, 2 December 2014

Wombats Hostel Chain Opens in London







Freehand plans Chicago hostel













Following the success of cool design hostel Freehand Miami, the company sets their sites on Chicago and Los Angeles.

The new hostel concepts, developed by the New York-based Sydell Group, plan to open Chicago in 2015 and Los Angeles is currently under construction. The company claims that unlike Freehand Miami, the Chicago sister hostel will be aimed at more business companies.

Find out more here:

http://www.chicagotribune.com/business/ct-freehand-hostel-1125-biz-20141124-story.html



Tuesday, 21 October 2014

Fake Accounts on Facebook



With so many of Facebook's profiles being fake, how many are real 'likes'?

Well this infographic from Joyoftech.com might help explain!

Make sure you target the right audience with your posts and campaigns and beware of those fake accounts!



Top 5 Tips for Marketing with Facebook


Having trouble attracting the right audience on Facebook? Try these 5 tips to help market your business

Facebook is moving towards just being an advertising tool, and as such they're developing functions and models that help marketeers. Here are some of the ways to maximise your Facebook marketing.


1. Make a New Product and Boost it Announcement

Despite all the fake accounts on Facebook - boosting posts is still relatively effective as you will stay in the Newsfeed for longer. Use this for announcements, not advertisements - by keeping it to news you don't turn people off.


2. Make use of Your Newsfeed

How often do you look at pages? Most people on Facebook interact via the newsfeed - this is where the shares and likes are won from. Avoid writing updates that require people to go to your page and leave the newsfeed, such as entering a competition. Try using ActionSprout to allow someone to sign, join, enter from the newsfeed itself.

3. Customise your Marketing to your Audience

You can target your marketing on Facebook and reach specific fans. One such tip is using the 'Custom Audience' option, especially if you post in multiple languages. You can also customise it to people who have visited your website, so know your users and set a different marketing message for them. Essentially you're getting to know your market better and targeting them based on what they are looking at.


4. Don't Run the Same Adverts

To make the most of your advertising efforts and maximise your budget - run a trial of adverts and use different keywords for each. Use only a small portion of your budget and find out which adverts have the best engagement. It may sound a hit and miss way to find your return on investment, but split testing gives the best results to find exactly what segments of the market your reaching and with which keywords.


5. Use Audience Insights

These measuring functions are there to help you and should be used! Take advantage of the insights and check when your users are most active - times of day, where and what they're looking at. This should make you better equipped to target your audience so use this as a tool and engage with them.


For more suggestions on how to market your business check out www.hosteldoctor.com